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Food Authenticity Program
 Consumer Confidence - Brand Protection

Globalization of the food supply has resulted in:
  • longer and more complex supply chains
  • increased percentage of seafood, produce, and ingredients sourced from overseas
  • increased dependence on foreign regulatory oversight for product authenticity

This situation, combined with tighter economic conditions, has provided an incentive for unscrupulous operators to defraud the system by passing off inferior product as premium merchandise.

Frequently targeted products:
  • Catfish or other species labeled as premium red snapper, grouper, or swordfish
  • Farmed salmon labeled as wild salmon
  • Conventional produce labeled as organic
  • Juice adulterated with sugars or water
  • Extra virgin olive oil adulterated with lower grade oils

Integrity in the food supply has become a critical issue across all segments of the food supply chain.  The discovery of food fraud can lead to costly product recalls or litigation.  Ultimately, consumers rely on retailers to ensure the authenticity of the food they sell. 

Genetic ID, with over 15 years of experience in food testing and certification, offers a comprehensive, customized FOOD AUTHENTICITY PROGRAM that targets all relevant segments of the food chain in a cost effective manner. 
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